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Keyword Research
What people have in their mind before they search something in the search engine? What terms they use for a particular product or service? What number searches made with the same keyword for the same product? And answer to these questions is the answer to how to keyword research.
Search for new keywords that you should be targeting for your business. Access to keyword planner, use words or phrases that best describe what you are selling, and filter your results.
Choosing the right keyword planner is crucial for your overall digital strategy. If you are to choose between basic and competitor based keyword research tools, the latter is recommended.